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Summer is just not summer without sunbathing on the beach with a tasty refreshment! This summer, the Promasidor team organized an AMILA beach tour in 7 coastal cities over 22 days.

On 17 September Promasidor Algeria launched another spectacular Loya promotion campaign. By purchasing 2 sachets loya 500g, the customer received a unique Loya mug.

Operation SOS is an international humanitarian organization that gives orphans the chance to live in a family environment.

The year 2014 will be a very fruitful year for Promasidor Algeria.

In order to promote the truly revolutionary energy drink Xploza, the PDZ team organized a massive countrywide roadshow aimed at energizing the dynamics between consumers and POS outlets.

As announced in the previous newsletter, Twisco Choco Banana, the newest exotic SKU within the Twisco brand, has been launched in July, right before Ramadhan.

What has probably been suspected for some time amongst consumers has now been confirmed through a brand campaign across Algeria. And that is that Loya is our number one.

Partnership is what Promasidor is all about and partnership is what has made Promasidor grow year after year for more than ten years now.

Promasidor Algeria's leading milk powder brand, Loya, has blown out its candles for its first ten years of existence and a leading position in the market.

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.